In few weeks to come Nigerians will
be casting their votes in the 2015 elections. One of the things we should be
talking about right now is why people vote and for whom they vote for.
Some people think Nigerians only
vote based on ethnicity and religion. However, the voting behaviour is not so
one-directional. Last year, Christians voted for Babatunde Fashola as well as
Muslims did. Yoruba people voted for Jonathan in Lagos, but voted for Ribadu in
Osun. The point is, the voting patterns don’t fit a narrow spectrum, and
various things determine the choices Nigerians make when they cast their
ballot. These are six types of voters that are most prevalent in Nigeria.
Types after the cut...
The revolutionists
Who they are: These people really
just want one thing: change. Every other thing is negligible to them. Their
belief is that the incumbent is the problem and that having someone new there
will be the solution. These people have concluded that things won’t ever be
better if the incumbent continues to run the government. So they’ll vote for
any candidate except the incumbent in order to kick the incumbent out and
produce a change.
ekiti-election-pdp.jpg
ekiti-election-pdp.jpg
The partisans
Who they are: These ones often vote
in adherence to their favourite party. For them it’s not really about the
candidate. It’s about the party. They will vote for anyone their favourite
party brings forward. They’re convinced that their party is the answer to the
problems in the country and that anyone this party presents is the suitable
candidate. This is whom they’ll vote for. No matter what they learn about this
party, they’re convinced that it’s better than the others and that voting for
this party is the wise choice to make.
The ethnicists
Who they are: Ethnicists aren’t
chiefly interested in partisanship or change. Their loyalty is to the candidate
whose tribe, religion or sex matches theirs. In other words, they want to vote
for their own person. This person may not be the most qualified or the most fit
for the position. But since he or she is their person, it’s whom they want to
vote for.
The devotees
Who they are: Devotees are inclined
towards the man of the people. They support charismatic people, someone who
bonds with them or whose personality they simply love. These people don’t look
at the party or religion or ethnicity of the person they’re voting. They admire
the person because of his character, his attitude towards people and his public
image and they just feel endeared to him. If this candidate moves from one
party to another, they’ll still support him in the new party as they would have
done if he was in the former party. They’re devoted to specific candidates more
than anything else.
The sophisticated
Who they are: These ones are fastidious
about politicians and rarely commit to anyone. They like to ask questions and
examine candidates very carefully before voting for anyone. They don’t just go
with the crowd or follow sentiments. They ask questions. They look at the
facts. They check the records. They observe the candidates. They actually think
about the person’s ideas and ideology before making a choice. They’re hard to
win over, but they’re often ardent in their support when they commit to
someone.
nigeria-elections
nigeria-elections
The cynics
Who they are: The cynics think
everyone on the ballot paper is unsuitable, that they’re all the same corrupt
and incompetent people and that it doesn’t matter whom you vote for anyway.
They feel it’s going to be the same story at the end of the day and that nothing
will change. They tend to think of voting as choosing between the lesser of two
evils. They may or may not vote. But when they vote, it’s often out of
obligation, not because they feel strongly about voting or feel strongly about
voting for anyone on the list. They’re convinced that it’s not going to change
anything.
Analysing voting behaviour helps us
understand how people make up their minds about whom to vote for. It helps us
determine how much progressing we’re making as a democracy and how well the
electorate is making the right choices that will contribute to the development
of the country. But whatever the pattern, the point is, people should be voting
for what’s best for them and what’s best for their society.
What type are you?
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